Ella by Novella is a browser-based AI video platform built around one sidebar and one workflow. It helps creators generate video, audio, and visual assets with multiple AI models, then refine everything in a fast timeline editor. The platform supports contextual generation from the active tab, AI voiceovers, automatic captions, effects, backgrounds, music, and cloud storage up to 50GB. It also offers Bring Your Own Key support for flexible usage and a credit system for additional generation power. Designed for short-form and creator-led video production, Ella reduces tool switching, simplifies editing, and lets users move from idea to finished export in minutes.